Synopsis

Corporate Event Production

Corporate Event Production $39.99

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David Clement

Published by ETbooks

Corporate Event Production explores, defines and explains the business of face-to-face communication in the corporate world

It tells you what it feels like to work in live events and how to organise them

Subtitled ‘Reaching the guy at the back with bad eyesight – who’d rather be in the bar’, it encapsulates the producer’s challenge of creating an equally memorable experience for all attendees

Structured around the project timeline – from receipt of a brief, to creative response and pitching, through pre-production design and planning to creating and directing the show on the day – the book is full of industry anecdotes, over 160 reference images, useful tips and guidelines

In short, it leads you through the stage-by-stage process of designing an engaging and truly effective live event

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