Packed to the Rafters -  Modern Techniques of Promoting your Fringe or Amateur Theatre Production

Essential reading for any PR committee tasked with doing PR for a show for the first time or even those who have done it before and need to brush up on the latest techniques

It guides you through all the processes of promoting a show including the press release, email marketing, branding, sponsorship, creative use of photography and social networking

Contents include ...

Budgeting your publicity campaign and focusing on what can be done for FREE

Tracking your campaign so you know what activities bring in the best results

Branding your group and your show

Writing the all important press release (or releases if you really want to sell tickets)

The effective use of photography

Flyers, posters, billboards and banners

Listings - get your message out for FREE

Advertising - some tricks of the trade

Email marketing - reach an audience of dedicated fans

Your website and what it needs to tell patrons

Social networking - not just a way to talk to your cast

QR Codes - do you know what they are and how to use them?

Filming your show - some rules you need to know

Sponsorship - some basics on finding and contracting sponsors

Surveys and research - find out what your audience really want

Press Night - some important tips to make your media night a success

And much more!

"With its simple format, page-turning content and friendly yet exceptionally informative voice, Packed to the Rafters unravels the mysteries of 21st Century theatre PR. A theatre publicity bible for professionals and amateurs alike, this is surefire must read to secure more bums on seats for your next show!" ~ Skye Louise Crawford, Fringe Review

" ... packed to the rafters with insider knowledge, contemporary practices and ideas to get your theatre group and patrons buzzing. Applying just 10% of his advice will surely garner results. Going full throttle with 100% will have your audience queuing round the block. If you're involved in theatre PR in any form, you'd be crazy not to beg, borrow or steal a copy" ~ Fourthwall Magazine

" ... 100% absolutely required reading for all those involved in front of house activities in amateur groups and fringe theatre ... Doug's highly practical advice and sensible suggestions should be devoured and put into practice immediately. Attracting an audience is key to the continuation of any theatre group - this book shows how to do it successfully in today's theatrical environment" ~ stagescripts.com

Download Kindle UK Edition
9781840948776